This information relates to the 2001 Contest, which has ended.
For information on the 2002-2003 ArtSmart contest, please see the 2002 Call for
Entries.
MEDIA CONTACT:
Dana Cohler/Heather Nevesky
Manning Selvage & Lee
323/866-6000, ext. 6070/6077
dana.cohler@mslpr.com
heather.nevesky@mslpr.com
SCHOOLS WHO “FIND THE ART IN SWEETARTS”
CAN WIN $10,000
Students’ Art Serves as an Outlet For Creativity
and Money For Schools
GLENDALE, CA (March 27, 2001) – VanGogh used paints, Michelangelo
sculpted marble and now students can use SweeTARTS candy to create
a masterpiece and earn money for their school. As part of Nestlé
SweeTARTS’ “Find the Art in SweeTARTS … and Discover
the Artist in YOU” national art contest, six schools, grades
3-8 will be rewarded for constructing a life-size mural or sculpture
that best captures school spirit. One grand-prize winner will be rewarded
$10,000 to benefit their school and five schools will collect a $5,000
first-place prize.
Designed to encourage art in school and build an appreciation for
art in everyday life, this contest provides children an outlet for
creativity and expression. The contest makes art more fun and accessible
and unites students in dreaming up the ultimate art project.
One of last year’s five grand-prize winners, Agnes Elementary
School in Lynwood, Calif., created a
12-foot by 50-foot mural, titled “A Learning Adventure.”
Spanning an entire school wall, the colorful images depict children
studying and playing together as well as the exploration of space
and nature. Agnes Elementary School students enjoyed constructing
the award-winning mural so much, they used their $5,000 prize from
Nestlé SweeTARTS to purchase materials to create another mural.
“Art is a beneficial medium for discovering one’s talents
and strengths while reinforcing self-confidence,” said Tricia
Bowles, Manager of Public Relations, Nestlé Confections &
Snacks. “The ‘Find the Art in SweeTARTS’ contest encourages
students to explore their interests and emotions by creating a masterpiece
they can take pride in and earn a ‘sweet’ prize.”
Nestlé SweeTARTS is providing schools with instructional materials,
including: an eight-page mini-magazine with art history lessons on
impressionism, sculpture and murals; a teacher’s guide; and a
colorful wall poster. All participating classes will receive free
samples of SweeTARTS candy to enjoy as well as use in their art project,
proving that everyday objects can be used in art. Children can be
inventive using items in their backpacks, from paper and shoelaces
to scissors and SweeTARTS candy – the only limitation is their
imagination!
Nestlé’s commitment to education is demonstrated by the
Nestlé "Very Best Volunteers" Adopt-A-School program,
which was established in 1992 and has grown to more than 2,000 employee
volunteers who serve in 42 schools throughout the country. The “Find
the Art in SweeTARTS” contest is available to schools participating
in the Adopt-A-School program. The company's overall community relations
efforts include partnership programs with Reading is Fundamental (RIF),
the Very Best In Youth scholarship program, United Way employee contributions
matched dollar-for-dollar, and publishing and distributing free-of-charge
a series of inspirational books highlighting African American, Hispanic,
women and youth role models.
For more than 35 years, SweeTARTS has delivered a unique taste sensation
for candy lovers looking for something exciting and different -- the
simultaneous combination of sweet and tart.
For well over a century, Nestlé has been making the very best
food and beverage products for families around the world. In the U.S.,
Nestlé’s well-known brands include: Nestlé®
Toll House®, Nestlé® Nesquik™, Nestlé®
Carnation® Coffee-mate®, Stouffer's®, Stouffer's®
Lean Cuisine®, Nescafé®, Libby's® Juicy Juice®,
Buitoni®, Taster's Choice®, Ortega®, PowerBar®, Nestlé®
Crunch®, Nestlé® Butterfinger®, Wonka®, Friskies®
Fancy Feast®, ALPO®, and Mighty Dog®. Headquartered in
Glendale, Calif., Nestlé USA has 17,300 employees, $8 billion
in sales and is part of Swiss-based Nestlé S.A. – the
world’s largest food company. Visit us at www.nestleusa.com.
<< Back to Art Smart
|
|
RETURN TO MAIN
CLOSE